What is Google Analytics
Google Analytics is a FREE service that tracks and reports a website’s traffic. It uses real-time analytics, which means you can see who’s currently on your website.
Google Analytics Advantages
Google Ad Integration
Set goals and monitor the performance of ad campaigns.
Web Page Performance
Review web page activity and evaluate its popularity.
For eCommerce sites, track transactions and revenue.
What is Google AdWords
Google AdWords (or ads) is a service that allows you to build and display ads on Google using keywords. You only pay for the ad when someone clicks on it.
Google AdWords Advantages
Build custom reports for accounts and campaigns.
Edit, copy, or move items between multiple campaigns.
Easily maintain large and multiple AdWords accounts.
Why it Matters
On the back-end, your web pages can be connected to your Google Ads. As a result, pages on your website will then be landing pages for your ads.
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